World of Warcraft was the MMO that broke the mould. The reasons for its success are too numerous and complex for this blog post, so let it suffice to say that it rode a perfect storm of factors and has maintained a strong presence for fifteen years. And as a result, subsequent developers have often sought to duplicate its success. Yet frequently the opposite has happened. In fact several MMOs have launched and experienced a brief time “in the sun” only for things to come crashing down thereafter. Perhaps the most well-known example of this was SWTOR which experienced a triumphant launch in December 2011, yet within three months the majority of players had left for pastures new. It took the game going F2P and a lot of hard work by BioWare to claw back the playerbase. It has also been argued that many MMOs have grown too big for their own good? It is true that a new player starting a game such as LOTRO today has a long slog ahead of them and some may simply find that too daunting.