As today is the first day of Blaugust, I thought I’d write something pertinent to blogging. If you’re not sure what Blaugust is then follow the link and you’ll find a wealth of posts that explain this yearly event along with useful advice and guidance. So returning to the matter in hand, bloggers tend to form informal communities which support and promote each other's work. This can be either due to altruistic reasons or down to pure pragmatism. Either way networks of bloggers emerge, often around specific subjects or facets of popular culture. Our own community that holds the Blaugust event is one that is broadly centred around video games, although that is not in any way a defining criteria. All are welcome. However, the point I’m striving to make is that if you run a blog then you need people to read it. And if you want people to read it it helps if you cross promote others and they in turn promote yours. And the easiest way to do this is with the humble blogroll.