The Lord of the Rings Online is unique in so far as there are no other Tolkien based MMORPGs available at present (although another is currently in development). I have played LOTRO since 2008 and what I have discovered during that time, is that although the game attracts MMO players, it also attracts dedicated Tolkien aficionados. Many of those who play LOTRO do not play other games or even consider themselves as gamers. The intellectual property is a magnet for fans and frequently a steppingstone into the world of gaming. Hence you have a player base that is heavily invested and forgiving, because of their affection for the source material. Few other MMOs have this sort of community. LOTRO offers an opportunity to immerse yourself in Middle-earth. For many, the game’s vision of Tolkien’s world is superior to Peter Jackson’s movie adaptations. LOTRO has its own original aesthetic and style. Furthermore, after twelve years there is a prodigious amount of Middle-earth to explore. No other MMO can offer players access to The Shire, or Rohan or the Dead Marshes. So, in many respects LOTRO is an MMO occupying a unique niche in the video games market.