Regulating the Gaming Industry
2017 was the year that microtransactions, loot boxes and other egregious business models common to gaming finally came to the attention of the mainstream. The debacle that surrounded the launch of Star Wars: Battlefront II finally dragged this matter into the limelight and subsequently put in on the radar of various global, legislative and regulatory bodies. The genie is now well and truly out of the bottle and it’s now a question of waiting to see what happens next. I suspect that the EU may likely be one of the first regions to tackle the issue and that it may well be the mobile game industry that is first to fall upon its sword. If there’s a change in government in the UK, then there is scope for matter to be tackled here. There is already a strong lobby against current gambling legislation and it doesn’t take much of an imagination to envisage a tabloid led campaign against the iniquities of smartphone game addiction and it’s pay-to-win culture. Then there’s the issue of virtual items resold for real money via auction websites and the question of whether loot boxes are or are not gambling. Apples recent statement about games publicly declaring the odds of winning in advance, shows that the world is indeed slowly turning against this business model.
2017 was the year that microtransactions, loot boxes and other egregious business models common to gaming finally came to the attention of the mainstream. The debacle that surrounded the launch of Star Wars: Battlefront II finally dragged this matter into the limelight and subsequently put in on the radar of various global, legislative and regulatory bodies. The genie is now well and truly out of the bottle and it’s now a question of waiting to see what happens next. I suspect that the EU may likely be one of the first regions to tackle the issue and that it may well be the mobile game industry that is first to fall upon its sword. If there’s a change in government in the UK, then there is scope for matter to be tackled here. There is already a strong lobby against current gambling legislation and it doesn’t take much of an imagination to envisage a tabloid led campaign against the iniquities of smartphone game addiction and it’s pay-to-win culture. Then there’s the issue of virtual items resold for real money via auction websites and the question of whether loot boxes are or are not gambling. Apples recent statement about games publicly declaring the odds of winning in advance, shows that the world is indeed slowly turning against this business model.
Therefore, I welcome in principle the idea of sensible, measured regulation of this aspect of the game industry, seeing it as a logical extension of existing consumer legislation that protects the public. I suspect that the major game publishers will not see it this way and would not be surprised to see an army of lawyers mobilised to slow and impede the process. There is also the risk that this matter will get tackled by the worse sort of politicians in the most knee-jerk fashion, like the UK Video Recording Act of 1984. If that is the case, then the fallout could be quite substantial and could lead to some studios closing down or games being unavailable in some regions. Certainly, we may well see the implosion of triple A gaming as we currently know it, as developers struggle to generate what they see as a satisfactory return on investment. However, for every bloated tired and lazy big budget game, there are dozens of smaller, innovative and original titles. It can be cogently argued that a major industry shakeup would in the long term instigate a return to focusing on creativity, rather than following “established” trends. It is also not unrealistic to imagine that such a transitionary period would be met with a great deal of hyperbole, hysterics and bile from certain quarters of the fan community.
When political and economic change threatens the status quo, those with a vested interested will always reach for the worst possible scenario as a means to try and derail the process. For example, whenever tax avoidance comes under public scrutiny, companies such as Starbucks always imply that if the financial climate turns against them they’ll withdraw from the UK. I’ve always considered this argument rather puerile and similar to the child who threatens to take their ball home, if they can’t win. If the triple A game industry vanished overnight, we would not find ourselves in a world devoid of quality titles. Smaller, smarter and more importantly more ambitious companies would simply step in and fill the gap. Some franchises may well go to the wall only to be replaced by other comparable but more economically viable products. Hellblade: Senua's Sacrifice by Ninja Theory rather succinctly proved that you can produce a triple A equivalent game without the associated season pass, DLC and bloated cost. Therefore, I am cautiously optimistic regarding what lies ahead. Change can be painful and there may be some to be endured while the industry adapts. But as a blogger with a more than passing interest in games, I suspect that happens next will certainly provide numerous talking points and material to write about along the way.
LOTRO: Pilgrims in a Barren Land
I bought the Mordor expansion for LOTRO in August but apart from playing through the prologue, I made no further progress. I was getting somewhat burnt out with MMOs at the time, so I decided to take a break and pursue other games. I was prompted to return to the LOTRO today by the recent Executive Producer’s Letter from Rob Ciccolini and the announcement that Update 22, coming in 2018, takes the story to Northern Mirkwood. Iconic locations such as Thranduil's Court, Dale, Laketown, and Erebor will feature in the epic story. Looking further ahead another future destination is Minas Morgul and a showdown with Shelob, who so far, we’ve only met briefly from a first-person perspective in a cut scene. Naturally I’m interested in where Standing Stone Games takes the story next, so I need to ensure that I have reached level cap by the end of the year, which isn’t that far away. Hence, it’s back to Mordor. Shame I don’t like Mordor.
I bought the Mordor expansion for LOTRO in August but apart from playing through the prologue, I made no further progress. I was getting somewhat burnt out with MMOs at the time, so I decided to take a break and pursue other games. I was prompted to return to the LOTRO today by the recent Executive Producer’s Letter from Rob Ciccolini and the announcement that Update 22, coming in 2018, takes the story to Northern Mirkwood. Iconic locations such as Thranduil's Court, Dale, Laketown, and Erebor will feature in the epic story. Looking further ahead another future destination is Minas Morgul and a showdown with Shelob, who so far, we’ve only met briefly from a first-person perspective in a cut scene. Naturally I’m interested in where Standing Stone Games takes the story next, so I need to ensure that I have reached level cap by the end of the year, which isn’t that far away. Hence, it’s back to Mordor. Shame I don’t like Mordor.
My problem with Mordor is that it’s perpetually dark, extremely convoluted to navigate and filled with a high density of mobs. It certainly looks the part and the various storylines are as creative as ever but it’s a tough grind to slog through. The enemies are difficult to kill and if you’re playing solo, every kill takes twice as long as normal, until you upgrade your gear with that which drops. Now I realise this is a deliberate design choice by SSG to try and encourage group play. However, I don’t like being dependent on others and often play at very late or early hours, thus missing those in my kinship. Let it suffice to say that at present I have to play through Mordor in short burst because otherwise I get bored and frustrated with it. Mercifully, I still have quests to complete in the Drúadan Forest, Beacon Hills and in Ithilien and the Wastes of Dagorlad. These don’t offer such good XP now that I’ve tipped over into level 106, although they do provide a welcome break and an alternative means to reach the current cap. I think tackling some of these Mordor quests above level will ease their difficulty.
It would appear that there is a significant increase in gear stats as you progress through Mordor and of course there is the buff/debuff of the Light of Eärendil versus the Shadow mechanic. All of which offer a “challenge”. If you’re the sort of player who likes to be tested and enjoys MinMaxing then Mordor is certainly a suitable environment for such tastes. I however, like to approach matters in a more pragmatic fashion. I like to be overpowered and to “steam roll” my way through the opposition, in a “shock and awe” manner. To achieve this, I have currently switched to the blue trait line for my Lore-master, relying on my more robust pets to do a lot of tanking and aggro holding. It appears to work so far, although you do have to selectively summon and dismiss your pets to avoid pulling too many mobs and getting swamped. If things really do get out of hand in a combat situation I do use my Landscape Soldier, although this can sometimes cause more problems than it solves. To date Landscape Soldiers are still very difficult to control and have a habit of stationing themselves a little too far away, often straying into place you’d rather they didn’t.
Finally, SSG are currently tinkering with Update 21.3 - Beta #4 on the Bullroarer test server. It looks like they’re looking at reducing the level that Ash of Gorgoroth can be obtained via both the landscape and instances. Ash is required to barter for top tier gear. Let it suffice to say, that it would appear that this change is being made to try and “encourage” players to buy the Gorgoroth Steel-Bound Lootbox, which will be the only other alternative means of obtaining it. Need I mention that this proposed change has not been well received by the community. Given the current debacle regarding lootboxes in Star Wars Battlefront II and the fact that such gaming mechanics are now coming to the attention of the legislature both in the US and Europe, is this really a wise move by SSG? Is the need to push lootboxes an indication that the game is not meeting its revenue projections. This is certainly a subject to watch in the weeks to come, while I grin my way through the barren land of Mordor.
Getting What You Want in MMOs
MMOs are all about the proverbial carrot on a stick. The carrot can take on many guises and not everyone is pursuing the same goal. However most players at some point have set their sight on something in particular and doggedly gone about pursuing it. The tale I am about to tell is regarding Star Trek Online, although I’m sure readers may well find parallels with other MMOs that they may play. Essentially this is about when you just decide that you want something in a game. It may be relevant to your overall gameplay and offer a significant enhancement. It may also be just a cosmetic item that has taken your fancy. Either way you’ve decided that you must have this specific thing and that you are going to get it, come hell or high water.
MMOs are all about the proverbial carrot on a stick. The carrot can take on many guises and not everyone is pursuing the same goal. However most players at some point have set their sight on something in particular and doggedly gone about pursuing it. The tale I am about to tell is regarding Star Trek Online, although I’m sure readers may well find parallels with other MMOs that they may play. Essentially this is about when you just decide that you want something in a game. It may be relevant to your overall gameplay and offer a significant enhancement. It may also be just a cosmetic item that has taken your fancy. Either way you’ve decided that you must have this specific thing and that you are going to get it, come hell or high water.
If there is a spectrum of players in STO, I guess I’m somewhere in the middle. I have three characters at level cap and have a fairly well kitted out primary Federation alt. I’m not really interested in pursuing top tier status with a ship outputting 50K plus DPS because it means too much work. However I’m not a casual player content with just getting by via just in-game drops. So I have bought ships from the in-game store and equipped them with reputation and fleet items. Also I like to customise the look of my vessel and my crew; personalising your MMO experience is a major part of its selling point.
Last year after perusing the STO wiki, I discovered the Wells Temporal Science Vessel and for no particular reason it became the object of my affection. I don’t even play a Science class, preferring the pew-pew approach of a Tactical Captain. Yet this didn’t matter, as the Wells Temporal Science Vessel is a fine looking ship. That’s pretty much what it boiled down to. I decided I wanted something shiny. Furthermore this ship is not available for purchase in the in-game store. It can only be obtained via a Temporal Lockbox. In STO lockboxes are opened by keys that can be purchased or exchanged for in-game currency. It should also be noted that the chance of getting the aforementioned vessel from a lockbox is 0.41% or thereabouts.
To cut a long story short, after a several months of stockpiling my Zen stipend and also converting Dilithium into more Zen, I opened thirty one Temporal lockboxes. Let it suffice to say that apart from some indifferent duty officers, a smattering of Lobi crystals and some minor boost tokens I did not secure the ship I was looking for. Had I purchased the lockbox keys with cash I would have spent about $30 or so, which gave me pause for thought. Naturally my lack of success increased my desire for the ship in question and I considered the possibility of spending real money on purchasing a further batch of keys. However another option came to mind and after a quick Google search I decided upon an alternative plan.
Lockboxes give Lobi crystals when opened. This can be anything between four and fifty. The crystals can then be exchanged via a vendor for gear and ships. One such ship is the Mobius Temporal Destroyer, a Mirror Universe variant of the Wells Temporal Science Vessel. It has a tactical build so is actually more suitable for my type of game play (which is not sophisticated). Through spurious logic I quickly made this ship my new objection of obsession. However it costs 800 Lobi crystals and I have only 166. The random nature of lockboxes meant I could potential spend a fortune on keys before I had sufficient currency. So I opted to buy the ship for $28 from an online vendor instead. That works out at about £15 which I thought was a fair price.
Now buying from such sources always comes with an element of risk. These sort of online traders that primarily deal in gold are far from legitimate. However I saw the risk as being no more than that of buying a bunch of lockbox keys and not getting lucky, so I bought the ship via PayPal. It was delivered to me in-game about half a day later (due to the time differences between the UK and China). Let it suffice to say that I now have the ship I desired and not only is it a fine looking vessel but it performs well. Being a Tier 5 ship from a lockbox, I was entitled to a free Tier 5U upgrade and I now have all the ship’s mastery skills unlocked. I have also managed to increase my DPS output to 11K which is not too shameful.
In writing this account it is curious to reflect upon the way we latch on to certain items or pursue specific goals in MMOs. I’m sure someone, somewhere has written a study about such behaviour. This recent situation with the ship has put me in mind of when I was determined to get the skeleton horse in LOTRO when the Haunted Burrow event went live for the first time. I also obsessed for hours regarding the Charzooka in Guild Wars 2. I’m still not exactly sure what drives these needs and desires to get what we allegedly want. Bragging rights is one answer or may be the satisfaction of earning something after a long grind. I simply got what I wanted by spending money so perhaps that makes we feel that I’ve gamed the system. Either way, I wouldn’t be in the least bit surprised if I find myself doing this gain in the future, either in STO or some other MMOs.
Note:
Both the Wells Temporal Science Vessel and the Mobius Temporal Destroyer, being unbound items can be exchanged or sold on the in-game auction house. Their respective prices are 400 million and 175 million Energy Credits, which for those who do not play STO, is a lot.