“Nudge theory” has received a lot of attention in recent months due to the global pandemic. The Behavioural Insights Team has played a key part in shaping the UK Government's policy to deal with COVID-19, although its overall success is questionable. Now I’m not going to debate in this post the ethical merits of “nudge theory” as a tool, especially within a political context. Let it suffice to say that such science can be used for both good or ill. However, due to some negative experiences I’ve had recently while gaming, I have been considering whether it is something that should be used more in video games. It’s obviously there already as I often see small, minor examples. In Star Trek Online, if you join a random Task Force Operation you receive greater rewards because you are helping players who under normal circumstances, cannot form a group. So the question is, should there be more “nudging” in video games?