I often trot out the old adage “you get what you pay for”. However, upon reflection I think it’s a saying that should be used carefully. If employed when referring to buying a shirt, then it carries weight. I recently bought a double cuff shirt from Hawes & Curtis and the high price reflected the quality of the stitching and material. I could have bought another shirt for a tenth of the cost from Primark but it simply wouldn’t have been comparable. So on this occasion, the phrase was relevant. But if employed with regard to products like biscuits or laundry detergent then it doesn’t always hold up. Because the adage implies that a cheaper product is inferior by default, yet that is patently not the case with the examples I’ve given. Many supermarkets range of store brands can provide good alternatives to well-known premium products. It can be a process of trial and error to discover them but they do exist. Also even though attitudes are changing, there is still a lot of snobbery and brand loyalty associated with grocery shopping. In the UK the is a clear hierarchy of supermarkets.