Gamer Motivation Profile
As so many Blapril contributors have posted their Gamer Motivation Profile, I thought I’d follow suit and write about mine. The survey is provided by Quantic Foundry who according to their own website are a “a market research company focused on gamer motivation”. Their aim is to “combine social science with data science to understand what drives gamers”. It’s all presented in a very slick and comprehensive fashion. As with all such services, you have to answer a series of questions designed to probe your gamer psychology and ascertain what drives you when playing video games. Once you complete the multiple choice questionnaire you’re presented with a graphic which shows your primary and secondary motivations, along with a written summary. You can drill down into the data and see how your answers determine the outcome.
Apparently, I am Aggressive, Spontaneous, Relaxed, and Grounded. And as ever with such surveys, the results are ambiguous. I would certainly agree with the first statement but only when I’m playing specific types of games such as Call of Duty Warzone. I like to play aggressively as it often yields results. Spontaneity is also correct on this occasion. However, if I’m playing a different genre of game then these terms are less accurate. I guess the terms relaxed and grounded are also applicable to me if you consider them in terms of my approach to gaming per se. I play games for entertainment and amusement. I harbour no dreams of being the best of the best but I do like to succeed within the parameters I set myself. However, when reading the more detailed report, I do feel that the profile is more accurate. The Immersion Component shows that I focus on story, which I do. The Achievement Component accurately reflects why I play FPS games, clearly indicating its all about power. What can I say, I like shooting things with overpowered weapons.
The problem with surveys such as this, is that I often feel that I cannot answer many of the multiple choice questions. All too often my response is too nuanced or simply doesn’t feature in the spectrum of answers to choose from. Furthermore, as I’ve already indicated, my answers are frequently not universal to gaming per se but will vary depending upon what type of game I’m playing. I take a far more measured and methodical approach to playing an MMO, than I do with an asymmetrical multiplayer video game. I will take the time to plan and execute a long distance stealth kill in Sniper Elite 4. I’m often sidetracked from quests in games such as Red Dead Redemption 2, because of a compulsion to just go out and explore the world. And as for the recommendations that Quantic Foundry make on the strength of your survey results, they can be made just as successfully based on the titles I’m already playing.
Don’t get me wrong, I have no doubt that you can make very accurate gamer assessments based on data analysis. I just think it needs to be more than just a five minute, multiple choice survey. I think far more complex and flexible questioning is required. And let us not forget response bias, which is a general term for a wide range of tendencies for market research participants to respond inaccurately or falsely to questions. Perception plays a strong role in our lives. I’m sure some people worry at either a conscious or subconscious level, “does the survey results reflect well upon me” and then temper their responses. However at my age, I’m happy to embrace my flaws. I like to be OP and am not concerned if I can’t win a game with skill or aplomb. I’ll happily “camp”, “nade spam” and shoot you in the ass from behind. A win is a win and it’s all about that dopamine release.
