Bluesky
A couple of weeks ago I decided, like so many others, to create an account on Bluesky. My decision to do so wasn’t so much driven by a personal dislike of Twitter/X but because so many people that I follow had gone. I fully recognise that Twitter has been in decline since it was bought by Elon Musk but I still have found the social media platform useful, even during recent months. Through judicious use of the block and mute facilities, I have managed to keep my timeline relatively free of crap. However, the advertising has become more pervasive of late and most of the people whose Tweets I have enjoyed over the years have either migrated to other platforms or simply stepped away from social media altogether. It was the desire to spend time with a like minded community that ultimately prompted my move to Bluesky.
I joined Twitter in August 2010. Most of the people I started following I knew from the video games blogging community. Twitter was a great means at that point to promote one’s work and share material. Over time, I started following a broader spectrum of individuals and found Twitter to be a great source of breaking news. At its peak, the social media platform was a key source of both social activity and information. I used Tweeten as my Twitter client and had it running continuously on my second monitor throughout the day. When I was away from my desk, I had Hootsuite on my phone. For a while, Twitter was very much a focal part of my day. However, overtime, I learned that this wasn’t necessarily a good thing and I curtailed my enthusiasm. The loss of key individuals that I followed, contributed a lot to this change in mindset. Social media is only as good as the people you follow.
New technological mediums often start with innovative pioneers that create a new market and subsequently dominate it for a while. Twitter falls into that category, just like Steam and Netflix. All have had their day in the sun where they effectively enjoyed a monopoly. However, competitors and a fragmenting market ultimately have knocked them all off their respective pedestals. In the case of Twitter, management decisions have contributed to the diminishment of the brand. I suspect that in time, there will be several social media platforms that become the established leaders and people will make their choice depending on a multitude of personal factors. Politics may be one. Friends, community and the ability to carefully curate your timeline may be others. A year or two from now, what social media platform you use may become a key question in market research.
With regard to Bluesky, I find that its functionality is nearly identical to that of Twitter. I was very pleased to find so many old friends so quickly and at present, there are many familiar faces in my timeline. Plus I have discovered many new people to follow with similar interests and hobbies. I have already started proactively policing my timeline to ensure it suits my needs. There is a lot that you can do to mute words, block people and generally ensure that you’re not exposed to a load of tedious and unnecessary bullshit. Social media has the capacity to do a lot of harm to one’s mental wellbeing, therefore it is very important to ensure that it serves you and not the other way round. As for Twitter, I still have an account but I’m not especially active. It is sad how things have changed but that is just the nature of life. Keep moving forward. See you on Bluesky.
