Waiting For Amazon's Lord of the Rings MMO
Tolkien enthusiasts may recollect Athlon Games, a subsidiary of Leyou Technologies, announcing that it was developing a new MMORPG, based upon The Lord of the Rings, back in September 2018. The following summer, it was revealed that Amazon Game Studios was the partner developer for the project. In late 2020, Leyou Technologies (a Hong Kong-based company), was acquired by the Chinese conglomerate Tencent. This triggered a contract clause with the license holder, Middle-earth Enterprises, allowing them to terminate the existing arrangement if a new deal could not be met. Amazon and Tencent were unable to agree upon how to proceed with the project, leading Amazon to withdraw from negotiations. The project was subsequently scrapped. No details or images of the MMO have been released.
Tolkien enthusiasts may recollect Athlon Games, a subsidiary of Leyou Technologies, announcing that it was developing a new MMORPG, based upon The Lord of the Rings, back in September 2018. The following summer, it was revealed that Amazon Game Studios was the partner developer for the project. In late 2020, Leyou Technologies (a Hong Kong-based company), was acquired by the Chinese conglomerate Tencent. This triggered a contract clause with the license holder, Middle-earth Enterprises, allowing them to terminate the existing arrangement if a new deal could not be met. Amazon and Tencent were unable to agree upon how to proceed with the project, leading Amazon to withdraw from negotiations. The project was subsequently scrapped. No details or images of the MMO have been released.
However, despite the project being terminated, Amazon Games still wished to develop a game based upon Tolkien’s Legendarium. No doubt driven by Amazon CEO Jeff Bezos’ love of this intellectual property, plus the fact that Amazon MGM Studios is committed to producing further seasons of the TV show, The Lord of the Rings: The Rings of Power. Hence, in May 2023, it was announced that another The Lord of the Rings MMO was in the early stages of production. This time, the development and publishing of the game is under a new agreement with Embracer Group’s who bought Middle-earth Enterprises in August 2022. The new game is being developed by Amazon Games Orange County, the same studio that created the MMO New World. At present, it is not clear how far into development the game is or the scheduled release date.
Two and a half years on from the initial announcement, no major details of this new MMO have been released. However, there is no indication that the project is in any sort of difficulty either. Thus it is logical to assume that no news is good news and that the game is still in full production. From the little information that is in the public domain it would appear that the game will be utilising an evolved version of the Azoth Engine (which was developed for New World) to deliver a distinct realisation of Middle-earth. One of the game’s aims is to be able to support large-scale multiplayer battles. At present the developers are searching for a unique “hook” to differentiate the game from others in the genre. Apparently, the game is not linked to The Lord of the Rings: The Rings of Power, which is set in the Second Age. Instead the game is clearly set in the literary events of The Hobbit and The Lord of the Rings.
Naturally, such a dearth of information has led to a great deal of speculation from Tolkien fans and gamers. Firstly, the term MMO is very nebulous and can include a wide variety of gaming genres and sub-genres these days. Is this game a traditional MMORPG with a persistent world, quests, player progression and a key social dynamic, like New World itself. Or are we looking at a game with an emphasis on multiplayer battles with the social elements being adjacent to the main game, such as Destiny 2 or something similar? What will the business model be? A freemium hybrid like traditional MMOs, or a totally free-to-play game with a season pass? Furthermore, will this new game be available across multiple platforms, as New World, The Elder Scrolls Online and Neverwinter?
For many gamers perhaps the biggest question is how will the release of a new multiplayer game based upon Tolkien’s work, impact upon the existing MMORPG, The Lord of the Rings Online. From a business perspective, can two such games co-exist without threatening each other’s business prospects, or will there be licensing issues? Although Star Wars Galaxies was not directly "killed off" to make way for Star Wars: The Old Republic, its closure was the result of a mutual decision by LucasArts and Sony Online Entertainment (SOE) after their contract was set to expire and because they felt there was no need for two Star Wars MMOs. Could something similar be a possibility here? LOTRO is currently 18 years old and has a small but loyal playerbase. However, it clearly is not going to grow any further. Would a significant proportion of its core players migrate to a new game?
Competition is a healthy thing, in principle at least and it is nice as a consumer to have choice. I am always interested in different people’s visions of Professor Tolkien's work, such as artists like Alan Lee, John Howe and Ted Nasmith, so for me a new game would be welcome purely from a creative and aesthetic perspective. The themes and lore of Middle-earth lend themselves to a variety of interpretations, so I see no benefit in creating an MMO that just replicates what LOTRO does. However, business is often loath to deviate from the tried and tested models that are currently profitable, so there is a possibility that gamers may well just get the same meat, but with different gravy. All of the so-called WoW killers that were released over the last 15 years have essentially followed that game’s formula.
I would like the new LOTR MMO to be a less linear game with more dynamic content and the chance to develop characters that aren't solely based around combat. To be able to lose oneself in a virtual Middle Earth, where you are free to explore, craft, farm, trade or simply wander would be a true marvel and a massive step forward for gamers and fans of the IP. If such a system could be combined with optional narrative quests and multiplayer battles, then it may be the perfect compromise. But such ideas are not necessarily practical, achievable or economically viable. The development costs required to create such a world would be substantial and the risk of such an experimental project would be substantial. Such an undertaking is best left to the likes of Raph Koster. In the meantime, we just have to wait and manage our expectations, which is a gamer’s default position.
