Blaugust 2023: Staying Motivated

I have participated in Blaugust numerous times over the years and also in several other similar events. I have therefore written about the subject of “staying motivated” quite a few times already and as a result it is quite hard to come up with a new angle on the problem and not to sound like a scratched record. I also appreciate that my rather hardline and fundamentalist message of “stop complaining and just write, no excuses” may not necessarily resonate or inspire everyone. We all have to tackle this problem in our own unique way. So today, I’ve decided to adopt a more conciliatory stance and offer five straight forward and practical points that may help the aspiring blogger to keep on writing in the weeks ahead. 

Focus on your own blog and not what others are doing. It is natural to look to other blogs for ideas and inspiration. Ideas for both templates and posts are shared and this is how popular formats and styles become established. However, other people’s blogs can also be a distraction. Especially if you feel that they are gaining a degree of success and yours isn’t quite getting the same sort of traction. Just like obsessing over website traffic and stats, worrying too much about what others are doing is problematic. It can sow the seeds of discontent and undermine your output. Which is why it is important to stay focused upon your own writing. There comes a point where you must draw a line under tweaking your blog’s design and apply your energies to writing. A fancy looking blog without any regular content is redundant.

Brainstorm ideas. Keep notes somewhere practical. Be it in a physical notebook or electronically. Write down ideas, as and when they come to you. Better still, brainstorm potential writing prompts and talking points. Write them down, put them in some semblance of order and start banking ideas for the future. Write draft posts if that is your style and get the basics down first. Ideas become bullet points, bullet points become paragraphs and paragraphs can be built into a full blog post. If you have a good idea, don’t squander the opportunity. You may have an angle on a particular subject that others haven’t covered yet.

Hannibal Smith likes a plan

Plan posts. Brainstorming ideas and collating draft posts allows you to plan content in advance. Some bloggers like to write spontaneously or react to what is happening around them. But not everyone favours such an ad hoc and impromptu style. Hence planning posts in advance may well increase your chances of them completed and out the proverbial door. If fate provides you with both the time and inclination to write two posts in a day, then seize the opportunity. Some subjects may well need to be tackled in more than one post. Therefore planning an appropriate arc to accommodate a weighty subject may be the best approach. Committing to a series of posts may also provide a degree of stability that you need. It means not having to think of new material for a while which can take the pressure off.

Set achievable goals. Blogging becomes a lot easier if you are entirely honest with yourself. We all know what we can and cannot achieve with regard to writing and balancing the requirements of the rest of our life. Therefore, don’t commit publicly to writing material everyday and then fail to achieve it. You will disappoint yourself and your readers. If you can realistically post one post a week then embrace that reality and ensure that you do your best. Placing unnecessary pressure upon yourself is counterproductive, so don’t do it. Be candid about what you can produce, with the time and resources you have and then focus upon getting it done. Something is usually better than nothing when it comes to blogging.

Reward yourself. Finally, reward yourself after writing. If you have set yourself a target of three posts in a week and you achieve it, then claim whatever prize you have set for yourself. A carrot on the end of a stick is better at motivating than just a stick on its own. Gamification is often a good tool to increase productivity. So find a way to reward yourself that will actively encourage you to write. Obviously, if you fail to hit your target and still reward yourself, you’re an unconscionable hypocrite and calumniator, who will burn in perdition’s flames. But that’s blogging for you and the universally accepted code of writing. No blog post. No cakes. Or meth. Or whatever your personal indulgence is.