Analysing Your Website

I found out today that Contains Moderate Peril is missing a “touch icon”. This was most interesting as I had no idea what such a thing was, at the time. It would appear that it is a bespoke icon for a website or app saved to the home screen of an iOS device. As 27% of traffic to this site comes via iOS devices, this is something that needs consideration and I will take steps to provide one. You may ask “how did you discover this school boy error”? Well I used one of the many website checkers that are available online. Sites that parse your blog or website and analyse it, providing a summary of its alleged strengths and weaknesses. Depending on which website checker you use, some will often find problems that they can conveniently solve for a small fee but setting scepticism aside, some of the basic data can be quite useful.

Overall, Contains Moderate Peril seems to be in pretty good shape. A lot of the performance related statistics are good, mainly because the site is hosted by Squarespace and benefits from its robust international infrastructure. Hence, security protocols are up to date and the site loads quickly. According to the report by Ionos (which was free and required no registration or email address submission) the site scores well regarding visibility and accessibility. However, there are still a few things that need tweaking. Apparently the “homepage title and description is too short”. According to Ionos, “a homepage title and description that is too short is not effectively ranked in search results”. Fortunately this is an easy issue to resolve. Another point that was raised by the report is the absence of a Content Delivery Network. For the present I do not think existing traffic warrants such a facility.

Although I find the concept of website analysis interesting, I think you have to temper your opinion on any report, with regard to what you’re trying to achieve. For the average blogger a lot of the fine tuning that may be suggested is not really relevant. That being said, if a simple modification can contribute to improved performance and the possibility of more traffic, then it would seem reasonable to make such changes. For example, I think responsive website design is important so that your blog is accessible via mobile devices. However, most contemporary blogging and website platforms conform to current industry standards by default. Hence, don’t spend any money modifying your site unless you feel that it is justified. Continuously tweaking your blog can become a minor addiction. Therefore, ensure that tools such as website analysis serve you and not the other way round.