Blaugust 2024
Every year, Blaugust: Festival of Blogging comes around and I happily participate. I also try to encourage others to do so by giving reasons why writing and being creative in general are worthwhile pastimes. At times it does feel that I’m repeating myself, so this time round I shall keep it very simple. Writing is fun, regardless of how you do it. The benefits of being part of a friendly and supportive community are so obvious, do I really need to list them? Blaugust is always one of the high points of my year and I’ve never regretted the time I’ve spent participating. The “rules” are simple. You do as little or as much as you see fit. You share your content and if you wish to, can interact with others over on the community Discord. There’s no pressure from anyone and if you approach the event with the right mindset, you don’t need to put any pressure on yourself. So follow the link above, read Belghast’s post and consider signing up? To quote Alexei Sayle, “you’ve nothing to lose but your wafers”. No, I have no idea what it means, either.
A perennial statement that is often trotted out with regard to Blaugust is “do people still read blogs”? To which the resounding answer is “yes”. A cursory Google search will show that blogs still enjoy a healthy readership and to suggest otherwise is at the least spurious and at worst disingenuous. Here are a few basic points about the relevance of blogging:
77% of internet users report regularly reading blog posts.
80% of bloggers say that blogging drives results.
50% of bloggers publish weekly or several times per month.
Bloggers who publish the most are most likely to report “strong results”.
Food, lifestyle, and travel niches have the highest percentage of blogs and more than 50,000 blog visits per month.
So, there’s definitely life in the old dog. If you’re writing just for pleasure, then the stats and SEO side of things aren’t that important. However, if you’re writing to build a site or a brand, then Blaugust offers scope to grow, if you put in the effort.
Something that has changed in recent years, that is worth noting, is the advent of Artificial Intelligence. It is now relatively easy to input a few ideas into a site such as ChatGPT or Chat Genie and generate a passable blog post. However, such content is usually easy to spot as it all too often reeks of homogeneity and lacks character. It’s missing all the foibles and quirks that human writers bring to their work. It’s one of the reasons why so much of the content on YouTube is bland and generic. Personally speaking, I would not like to see a world in which real writing becomes a small island in an ocean of AI generated content. It is important that people think and do things for themselves. However, that is another blog post in itself.
Finally, one of the most positive things that has come out of my 17 years of blogging, are the people that I have met along the way. Many of whom I’m still in contact with today. I have always enjoyed reading their blogs and learning about their lives, likings and activities. The thing about writing is that it offers a window into the author’s mindseye. Even if you write under a “nom de plume” and keep your personal life out of your prose, aspects of your personality still bleed through into your content. It is this human quality, be it abundantly clear or subtly woven into your words, that attracts many readers and keeps them returning. This is why I continue to take part in Blaugust. It is an opportunity to make new friends and experience new things. Such as different hobbies or pastimes, life in a country far from your own, or to gain insight into points of view contrary to your own.
And if none of that appeals to you, there’s always pictures of cats. See you around.
