Starting a Blog
I’m sure if I search through the various posts on blogging that I’ve written over the years, I’ll find one pretty much identical to this. But good advice bears repeating. Plus, as the years go by, there are more options available to new bloggers. So here’s some simple, straightforward and candid advice for those who are considering starting a blog. Some of it is universal and you’ll find similar tips on most sites about blogging. Others derive from my personal experiences of writing online over the last 17 years and being part of a community of bloggers. I do not claim to be an expert but I also do not see myself as a “noob”. My advice is exactly that. Advice. It’s purely optional and at the end of the day “you do you”.
First off, before you type a word or consider setting up a blog. Consider the following. A blog that is public can be read by others. It probably won’t get a lot of traffic to begin with but it is in the public domain. Also, nothing on the internet truly goes away. Deleted blogs persist. What I’m driving at is the very act of blogging requires you to put yourself out there. You are sharing of yourself and by dint of the fact that your blog is available to read, you are tacitly inviting people to interact with you, consider you and even judge you. If you are not comfortable with that, then don’t do it. I am not saying that the moment you publish your first post, you’ll receive a tsunami of abuse, co’s you won’t but you’re dealing with people on the internet, so there is scope for things to go south. So choose wisely as the Grail Knight said.
Decide in advance of blogging what you would like to write about, what your goals are and whether you are going to wing it or work to a schedule. These points are connected to a degree, so it helps to have a clear idea before you start. If you’re just writing for your own pleasure and to share your experiences, then a fancy name, specific niche and timetable are not required. If you have your heart set on being the definitive source online about Etruscan pottery, then you need to choose a title that is relevant and then write prodigiously about that subject to build up your audience. For many of us, we are writing mainly for enjoyment, so there aren’t too many big decisions to be made beforehand. But it doesn’t do any harm to consider your options before you begin.
Pick a means of blogging that suits your needs. I would suggest that you choose a free platform or one at least with a free tier of service to begin with. Don’t spend a penny on blogging until you know that it is for you. You can always upgrade and add fancy features at a later date. If you’re the sort of person who gets side tracked or obsessive over design issues, try a blogging service such as Bear or Blot. Both offer simple, plain and unadorned blogging so you can just write, publish and shake it all out. Too many bloggers (and I include myself in this category) will draft plans, fret over logos and templates, plan schedules and generally channel all their energy into the backend of their blog, only to find they have nothing left in the tank when it comes to writing.
Be honest with yourself about what you want from blogging. Many bloggers are not bothered about statistics and traffic. If you’re not then your blogging will be a lot happier. However, there is nothing wrong with wanting to grow an audience and obviously, if you have aspirations of monetisation then numbers and the size of your readership matter. It is a question of tempering your dreams and being realistic about expectations. Growth requires promotion and marketing, although regularly posting new material also helps with regard to Google ranking. SEO also has an impact, like it or not. For the people who are somewhere in between these two positions, it is nice sometimes just to know that your posts are being read by someone and positively received. But even that requires a degree of self promotion and the most obvious means is social media. Blogging communities such as the Blaugust Discord server are also very beneficial. Don’t forget to network.
Modern life is complex with multiple demands on our time. Work, family and real life take priority for obvious reasons. Therefore, you need to figure out when and where you can write. You also need to find a suitable writing environment, if possible. You know the kind. Free from distraction. Once you’ve sorted out a specific time and place to write, then you write. Sounds crass to even say that, doesn’t it? But it is the key to blogging, spookily enough. I’ve said it before and I’ll say it again, writer’s block as it is generally perceived, is not really a thing.
Yes, I said it. Writer’s block isn’t a case of “I can’t write at the moment”. It’s just a case of “I don’t want to write at the moment”. Now before everyone gets shitty with me about this point, I am not referring to the days when some folk find themselves without the spoons to write. That is different. That is a wider mental health issue and not specific to writing. On such spoonless days, not only will you not write, you won’t go shopping or do the laundry. I’m talking about the days when you sit down to write and your heart is just not in it. So you give yourself a free pass claiming writer’s block and go do something else. Come on, that’s bullshit. Do you think plumbers get plumbers block? No, they get on with the job whether they want to or not. Blogging requires a degree of self discipline. I’m not saying it has to be a chore but you do have to apply yourself sometimes. Or else you just won’t produce anything and blogs need content, do they not?
So to review all the above points, if you have decided to write, then figure out what you want to write about and then where. Once you’ve got these things sorted, then just get on with it. I don’t think it has to be any more complex than that and if it is, then I politely suggest that it is you and not blogging per se, that is making it so. Once you’ve got your head in the right place so you can write, then doing so becomes a lot easier. Some days it will feel hard and you may not be exactly happy with your results. Yet these days count and if you can power through them you’ll be a better writer for doing so. And then there’s the days when it’s just like turning on a tap and the words and creativity just spill out of you. Those days are the most satisfying. So, with all this in mind, go start a blog. Or if you have one already and it’s been put on the back burner, then go write something now. Happy blogging.
