New Mini-expansion Coming to LOTRO in September
Today Standing Stone Games formally announced their next mini-expansion for the MMORPG The Lord of the Rings Online. Before the Shadow will be available in September and as recent leaks have shown, will include Cardolan and Swanfleet as new zones for the game. The new content will be between levels 1 and 32. SSG press release stated “Before the Shadow will send players into two new regions, Swanfleet and Cardolan, as Boromir makes his way north to Rivendell ahead of the meeting of what will eventually become the Fellowship of the Ring while the Nazgûl search for “Baggins” in the peaceful land of the Shire. Players will discover the threat rising from Mordor and Saruman's Uruks as they explore the far history of Middle-earth!”
Today Standing Stone Games formally announced their next mini-expansion for the MMORPG The Lord of the Rings Online. Before the Shadow will be available in September and as recent leaks have shown, will include Cardolan and Swanfleet as new zones for the game. The new content will be between levels 1 and 32. SSG press release stated “Before the Shadow will send players into two new regions, Swanfleet and Cardolan, as Boromir makes his way north to Rivendell ahead of the meeting of what will eventually become the Fellowship of the Ring while the Nazgûl search for “Baggins” in the peaceful land of the Shire. Players will discover the threat rising from Mordor and Saruman's Uruks as they explore the far history of Middle-earth!”
In addition to the new zones, Before the Shadow offers four new Epic Books for new characters. There is also a new six-person Instance for players with high end alts. Plus there is the addition of a new Skirmish to the game, something that hasn’t happened for a while. The press release also refers to a “Delving difficulty system that will offer new rewards and challenges”, although exactly what this is I am not sure. SSG have not at present clarified as to whether the mini-expansion will feature the River-hobbits race and that the new zone is a new starter area, although it is reasonable to assume so. Further information will become available as the pre-order date comes closer. At present, it may be relevant to consider the previous mini-expansion pre-order, War of Three Peaks, to determine what additional type of content and bonuses may be included.
Over the course of the last fifteen years, there have only ever been two content releases formally designated as mini-expansions for The Lord of the Rings Online. The first Siege of Mirkwood was released in December 2009 and the second War of Three Peaks launched in October 2020. Both were met with a degree of controversy, not so much over the quality of their content, but more so over their respective value for money. It will be interesting to see if the usual three tier price model is still used and whether prices will remain the same or increase. If this mini-expansion does offer a new starter zone, are developers SSG expecting an influx of new players due to interest stemming from The Lord of the Rings: The Rings of Power? Such a thing was mentioned by owners EG7 in their investor presentation nearly 2 years ago. I look forward to learning more about Before the Shadow in the immediate future.
LOTRO: Update 28 - War of Three Peaks
Players of the popular MMORPG The Lord of the Rings Online were informed just 24 hours ago by developers Standing Stone Games, that the new “mini expansion” would be released today. Under normal circumstances, Update 28 - War of Three Peaks would have just been marketed as a content update and have been free to VIP subscribers, lifetime account holders and purchasable with LOTRO points by F2P players. However, these are far from normal circumstances. From March to May this year, LOTRO enjoyed a major renaissance as the lockdown brought players back to the game. SSG felt so confident in this surge in the playerbase that they made all previous updates available for free. However throughout June, July and August the game suffered major technical problems that lead to the majority of game servers being down for weeks. During that time many players took their business elsewhere or at the very least deferred subscribing until the technical issues were resolved. This left a major hole in SSG’s finances, hence the latest update miraculously became a chargeable “mini expansion”.
Players of the popular MMORPG The Lord of the Rings Online were informed just 24 hours ago by developers Standing Stone Games, that the new “mini expansion” would be released today. Under normal circumstances, Update 28 - War of Three Peaks would have just been marketed as a content update and have been free to VIP subscribers, lifetime account holders and purchasable with LOTRO points by F2P players. However, these are far from normal circumstances. From March to May this year, LOTRO enjoyed a major renaissance as the lockdown brought players back to the game. SSG felt so confident in this surge in the playerbase that they made all previous updates available for free. However throughout June, July and August the game suffered major technical problems that lead to the majority of game servers being down for weeks. During that time many players took their business elsewhere or at the very least deferred subscribing until the technical issues were resolved. This left a major hole in SSG’s finances, hence the latest update miraculously became a chargeable “mini expansion”.
A month ago the new update was previewed on the Bullroarer test server and it became clear that it was just more of the same. IE Just another zone with multiple quest hubs. Essentially the same sort of material that SSG have been producing for the last few years. So if this was to be sold as a “mini expansion” then there would have to be some additional content included as well to justify selling it. Hence, the LOTRO community braced themselves as they awaited the pricing details for the War of Three Peaks, as Update 28 has been formally named. SSG usually sells three versions of an expansion. A Standard Edition, a Collector’s Edition and an Ultimate Fan Bundle. It should be noted there have been controversies in the past over previous legitimate expansions and their respective value for money. Oddly enough, SSG decided not to announce the price or exact content of all three editions until today when the “mini expansion” formally launched. However, marketing emails were sent out to some players so the pricing of the three editions became known by midday.
As you can see, the pricing for this mini expansion” is broadly comparable to the previous full expansion Minas Morgul. Considering that War of Three Peaks is just the size of a regular content update, the prices are exorbitant. The Standard Edition is the only one that I will even consider buying as there are insufficient extras in the other two versions to justify their cost. There has already been a degree of “pushback” over on the official LOTRO forums as players voice their displeasure at the pricing and the entire way this situation has been handled. I suspect that if the outcry is big enough, you may find SSG adding additional content to the Collector’s Edition and Ultimate Fan Bundle to try and redress the balance. But there are wider issues here beyond the mere price of this “mini expansion”. Are we about to see a major restructuring of the games business model? If so, is this change in policy down to SSG or their publisher (and potentially owners) Daybreak Game Company?
Charging all LOTRO players for future content updates may well become the “new normal”. Up until now, content updates have been free to subscribers and lifetime account holders. F2P players would purchase Quest Packs for new zones. However this may not have proven especially profitable. When I play LOTRO I subscribe a month at a time. The monthly fee is £9. Quest Packs cost on average 795 LOTRO points (approximately £8). During the course of a month I could play through two or three zones, making a subscription a lot more economical than buying all the respective Quest Packs. Furthermore, lifetime account holders have always received (up to now) access to all new content updates free of charge, so SSG has never made any revenue of this type from this section of the LOTRO community. It has often been argued that lifetime accounts for LOTRO were sold too prolifically during the game’s early years and as a result there is a large percentage of players that do not have to spend any money except for major expansions. If these current practises cease and everyone who plays has to buy new content three times a year then there is scope for SSG to increase their revenue.
However, if the sale of all new content became mandatory, it would invalidate the need for a monthly subscription. At present the only real advantage of subbing is free access to new content and the following additional services. Mailbox Field Access. Custom character portrait frame. Access All Character Trait Slots. Daily +100% XP*. 500 LOTRO Points per month. Free weekly Gold Hobbit Present.Access All Quest Packs and Skirmishes*. Access All Monster Classes. Many of these could be sold individually via the LOTRO store or bundled into a “starter pack” or something similar. The stipend of LOTRO points is a nice bonus and one that I enjoy but it is totally dependent on a subscription. It therefore isn’t really “free” but more of a quid pro quo. It should be noted that the MMORPG Star Trek Online removed subscriptions as of Spring 2018. Many of the benefits that came with subbing to that game simply became one off purchases.
All things considered, perhaps the release of War of Three Peaks as a “mini expansion” is more than just a short term fiscal adjustment, designed to fill a shortfall in the quarterly balance sheet. It may be part of a complete recalibration of the business model for LOTRO and a way to ensure that all players pay equally for the new future content that comes to the game. If that is the case then SSG needs to ensure that all updates meet a high standard. The LOTRO community is very supportive of the game and has more than its share of “whales” who buy cosmetic items prodigiously. However, potential changes such as these indeed to be implemented carefully and require adept community relations, marketing and PR to effectively sell them to the players. Skills that SSG are not renown for. It will be interesting to see how things pan out in the weeks to come. Firstly with the immediate reception of the new “mini expansion” and its respective value for money. Secondly, whether SSG formally announce a revision of the game’s business model. All of which could be a turning point for LOTRO but whether for good or ill remains to be seen.
LOTRO: Bullroarer Update 28 Preview #1
I spent several hours last night exploring the preview of Update 28: War of the Three Peaks on the Bullroarer test server. I usually take a look at all new content for The Lord of the Rings Online in advance, as it always makes for an interesting blog post. However, this preview has proven a little more controversial than usual, as Update 28 is not going to be free (as all prior updates have been). Standing Stone Games announced recently that it is to be sold as a “mini expansion”, which caused a stir among the LOTRO community. Hence my excursion on the public test server was not just to ascertain the scope of the new zone but to ascertain whether there was sufficient content and value to justify being sold as a “mini expansion”. Sadly, from what I have seen, I do not believe that to be the case.
I spent several hours last night exploring the preview of Update 28: War of the Three Peaks on the Bullroarer test server. I usually take a look at all new content for The Lord of the Rings Online in advance, as it always makes for an interesting blog post. However, this preview has proven a little more controversial than usual, as Update 28 is not going to be free (as all prior updates have been). Standing Stone Games announced recently that it is to be sold as a “mini expansion”, which caused a stir among the LOTRO community. Hence my excursion on the public test server was not just to ascertain the scope of the new zone but to ascertain whether there was sufficient content and value to justify being sold as a “mini expansion”. Sadly, from what I have seen, I do not believe that to be the case.
The new region, Elderslade, is North of Misthallow in the Wells of Langflood. As the road winds further into the hills the trees give way to rocks, grass and shrubs. The flora changes from shades of green to yellow hues. The first main Dwarf encampment is Annak-Khurfu in the South of the zone. It delves into the hillside and is in the same aesthetic idiom as Skarháld. You’ll find Durin and Gloin inside and a wealth of PVE content including the new “Missions”. These are instanced solo or duo, narrative driven quests. Outside of Annak-Khurfu, the stable-master provides access to all the other regional Dwarf camps as well as the War of the Three Peaks zone. This is a separate phase of the entire Elderslade region. Wyrmgraf is a ravine to the East of the zone, filled with worms and drakes. This leads to an instanced network of caves. To the extreme North, at the end of the road lies Car Bronach. Its iron gate blocks further passage. And to the West of the region you find the Gates of Gundabad. Ancient Dwarf ruins infested with Orcs, Goblins and Trolls. There is also an Iron Crown settlement in the centre of the map called Zudramdan. The overall design of the zone is suitably dour and bleak, due to its altitude.
Gates of Gundabad and Zudramdan
Overall, Update 28: War of the Three Peaks seems to be just a standard LOTRO update. It offers a single new map, PVE content and “Missions”, which seem to be a variation of skirmishes. Then there is this separate phase of Elderslade, which may be for PVP. I’ve not found a clear explanation yet but that’s hardly surprising as SSG are poor at communicating and collating information in a single accessible place. As an Update, the forthcoming Elderslade region offers “more of the same” in game terms but I don’t think that this content merits the label “mini expansion”. Apart from creating a new environment, the zone just recycles existing Dawrven, Orcish and Angmarim assets. The fact that the Collectors and Ultimate Fan Editions are to be bolstered by such cosmetic items as the Wild Boar mount indicates that maybe SSG thinks so too. And in the space of just 24 hours, players have already taken umbrage at both the proposed changes to the Guardian and a reduction in disenchanting embers from some existing instances.
I suspect that the recent downtime and the ongoing performance issues that are still blighting the game have hit SSG hard financially. They are probably obliged to hit specific financial targets set by Daybreak Game Company and have failed to do so in recent months. If that is the case then they’ve probably been “instructed” to raise revenue via alternative means and this hasty repackaging of an update into a “mini expansion” is their “get out of jail” card. Or at least on paper. Because I’m not sure if this is going to work. I have not yet renewed my subscription due to the games performance. Why should anyone pay for a game that is plagued by lag and random server disconnects. Bearing this in mind, why would I buy a “mini expansion” that is light on content and potentially just as unplayable as other areas in the game? Although I enjoy LOTRO and still have a soft spot for this MMO, I think this business decision smacks as too much of a “fire sale”. Will core fans yet again indulge SSG or are we reaching a tipping point? Only time will tell.
LOTRO: Update 28 “Mini Expansion”
Content updates are usually free for the MMORPG The Lord of the Rings Online. In recent years developer Standing Stone Games have maintained a fairly consistent release schedule. This has usually meant 2 to 3 free updates per year that add new zones, PVE content and instances. There has then been a full expansion every two years that has to be bought. These are usually available in 3 different versions which range from the base game to an ultimate edition. There is a major expansion currently in development for release in 2021. This will focus on the war between Dwarves and the Orcs of Mount Gundabad. However, it was announced on Friday during a Developer Livestream that Update 28: The War of the Three Peaks, which is due in November, has been rebranded as a mini expansion and is not going to be free but instead chargeable.
Content updates are usually free for the MMORPG The Lord of the Rings Online. In recent years developer Standing Stone Games have maintained a fairly consistent release schedule. This has usually meant 2 to 3 free updates per year that add new zones, PVE content and instances. There have then been a full expansion every two years that has to be bought. These are usually available in 3 different versions ranging from the base game to an ultimate edition. There is a major expansion currently in development for release in 2021. This will focus on the war between Dwarves and the Orcs of Mount Gundabad. However, it was announced on Friday during a Developer Livestream that Update 28: The War of the Three Peaks, which is due in November, has been rebranded as a mini expansion and is not going to be free but instead chargeable.
Perhaps the most obvious question that immediately comes to mind is whether SSG are charging for this “mini expansion” due to a loss of revenue caused by the recent server outages and performance issues? The year started well for them with the lockdown bringing a wealth of new players back to the game. Hence they saw fit to give a great deal of content away, free of charge. However, July and August saw the game servers closed for nearly two weeks with ongoing performance issues and logon problems that still persist. I’m sure I was not alone in postponing renewing my subscription during this period. And if there is no one ingame then you can kiss goodbye to all those impulse purchases that are so often made by players. Another thought that has occurred to me is whether Update 28 is an attempt to raise additional funding to address the ongoing infrastructure problems. Is there a service contract that they need to cancel early? Is there an alternative service provider offering an optimal deal for a short period of time?
I have enjoyed playing LOTRO for 12 years now. I, like many others, will often indulge this MMO and its developers, Standing Stone Games. I am not expecting any radical new systems to be added to the game, nor do I hold any hope that some of the existing mechanics will be overhauled. Updates for LOTRO are mainly narrative driven PVE content, set in new areas of Middle-earth. Occasionally new instances and raids are added but the game effectively just offers more of the same as each year goes by. Broadly, this works and keeps the player base engaged. If there are any content related gaps, the community fills them itself with events and roleplay. SSG’s greatest asset is the virtual Middle-earth that they’ve created and maintained. It is a foundation upon which their player base builds upon. But like a restaurant that has a fixed menu and a nice view, it’s lack of diversity becomes less of a comfort and more of a hindrance over time.
As soon as Update 28 hits the preview server, I will be checking it out. So far, I am not overly impressed by what I’ve seen in the teaser video that SSG released. It seems to rely on too many reused assets and recycled environments. Considering that they’re charging for this content, you’d expect something a little more creative and ambitious than what appears to be on offer. I most certainly don’t want to see LOTRO wane and fall into decline but I feel that the tide is turning against them. I don’t think I’m the only one who seems somewhat underwhelmed by this announcement and what is on offer. I have no objection to novelty mounts and will certainly enjoy riding around on a Wild Boar but I’m not sure if this is going to be sufficient justification to buy what is essentially just an average new region with recycled environments. Hopefully, there’s more to Update 28 than meets the eye. Otherwise, SSG could have another PR disaster on their hands.