The Problem With War of Three Peaks
Some readers may see the title of this post as an inference that there is only one problem with the latest “mini expansion” for The Lord of the Rings Online. That is not the case. However, I don’t hold developer’s Standing Stone Games responsible for the debacle over the pricing for the three different editions. That is something I lay at the door of financiers and publishers, Daybreak Game Company. For the purpose of this blog post, I wish to focus upon the lacklustre content of Update 28: War of Three Peaks and how it becomes quite clear which material was developed as part of a regular content update and what was then added to potentially try and justify the term “mini expansion”. Furthermore, I see this drop in quality as being a real threat to the future prosperity of LOTRO. I am a long time fan of this MMO, albeit one with a sense of perspective. I’m halfway through the new zone and I’m not having fun. I’m sure I am not alone in this.
Some readers may see the title of this post as an inference that there is only one problem with the latest “mini expansion” for The Lord of the Rings Online. That is not the case. However, I don’t hold developer’s Standing Stone Games responsible for the debacle over the pricing for the three different editions. That is something I lay at the door of financiers and publishers, Daybreak Game Company. For the purpose of this blog post, I wish to focus upon the lacklustre content of Update 28: War of Three Peaks and how it becomes quite clear which material was developed as part of a regular content update and what was then added to potentially try and justify the term “mini expansion”. Furthermore, I see this drop in quality as being a real threat to the future prosperity of LOTRO. I am a long time fan of this MMO, albeit one with a sense of perspective. I’m halfway through the new zone and I’m not having fun. I’m sure I am not alone in this.
Let’s start with what I like about the Elderslade region. It’s a rugged environment with several interesting hidden areas. It is also not too much of a chore to navigate and there are several points where you can take a shortcut to where you need to get to, rather than follow the roads. That is something that doesn’t happen too often in LOTRO these days. Usually, the environment is designed to funnel the player from Ato B and hems them in. The storylines are enjoyable and again show that the writers are well versed in the lore of Middle- earth. I especially like the quest arc that has you travelling with Léothred, a historian from Rohan. His revised history of Fram and his slaying of Scatha the Worm was especially well conceived. I liked the way it involved Karazgar, the Weeping Warrior to fill in the gaps in existing lore. I also like the themes that recur throughout the main Epic Story and the way the distrust between the Longbeards, Zhelruka and Stout Axes Dwarven clans is frequently an impediment to their success.
Sadly, the positive aspects of Update 28 do not necessarily compensate for the bad. For example, a common trick that SSG relies upon to increase content, is to create an area, divide it into numerous subsections and then densely populate it with mobs. The player will then be presented with a litany of fetch and kill quests forcing them to navigate throughout all areas. These sorts of quests cease to be a challenge and tips over into being tedious. Sometimes quests can be auto completed but on other occasions you find yourself at one end of an area and having to battle all the way back to hand in and finish. It’s the inconsistency here that is annoying and the feeling you’re being taken for a mug. As for the reusing of the twin phase map concept, this is not a bad idea in theory. It worked well with the Minas Morgul expansion and being able to access Mordor in the Second Age. But here it feels like an excuse to simply pad out the mini expansion with even more superfluous kill and fetch quests. Then there is the poison gas that blights specific areas of War of Three Peaks and its associated mechanic. It is simply a nuisance and adds nothing to gameplay.
A new addition to the game is the Mission system. I was hoping that these would be a variation of skirmishes with the focus on tactical gameplay. Sadly they lack that systems creativity and are little more than straightforward instances that require you to complete a basic set of criteria. IE Kill so many enemies and then a boss. The only difference here is that if you do not quickly kill the enemy, they will call for reinforcement. They also lack the story elements that skirmishes have and do not feel in any way different from the regular instances that occur in the story. Yes, you can do them with companions but you are offered no real incentive to do so with regards to the rewards. And talking of such, the new gear available in the game just feels like an increase for its own sake. The new reputation gear doesn’t seem to offer anything more than a basic increase in stats over the gear you have already. It’s all very uninspired and unengaging.
And therein lies the problem. It all feels too much like busy work for its own sake. Now it can be argued that this is the foundation of the entire MMORPG genre but I would counter that with the assertion that a good developer tries to mask busy work with a veneer of narrative engagement and a soupçon of panache. If you’re immersed in a story and doing something that doesn’t immediately strike you as busy work, then that is a MMO working well. Sadly, such things are conspicuously absent here and I keep saying to myself, “remind me again why I’m killing another dozen Angmarim?” or words to that effect. I’m in danger of getting bored to the point of abandoning the game in pursuit of another that is more entertaining and gives me a sense of accomplishment and not frustration or annoyance. If SSG wants to bounce back from this low point, then I hope that the next official expansion is a lot more inventive and enjoyable. A lot of people play this genre of games to escape the mundane nature of their chore driven lives and don’t want to have to endure something similar while playing a game like LOTRO.
LOTRO: Update 28 - War of Three Peaks
Players of the popular MMORPG The Lord of the Rings Online were informed just 24 hours ago by developers Standing Stone Games, that the new “mini expansion” would be released today. Under normal circumstances, Update 28 - War of Three Peaks would have just been marketed as a content update and have been free to VIP subscribers, lifetime account holders and purchasable with LOTRO points by F2P players. However, these are far from normal circumstances. From March to May this year, LOTRO enjoyed a major renaissance as the lockdown brought players back to the game. SSG felt so confident in this surge in the playerbase that they made all previous updates available for free. However throughout June, July and August the game suffered major technical problems that lead to the majority of game servers being down for weeks. During that time many players took their business elsewhere or at the very least deferred subscribing until the technical issues were resolved. This left a major hole in SSG’s finances, hence the latest update miraculously became a chargeable “mini expansion”.
Players of the popular MMORPG The Lord of the Rings Online were informed just 24 hours ago by developers Standing Stone Games, that the new “mini expansion” would be released today. Under normal circumstances, Update 28 - War of Three Peaks would have just been marketed as a content update and have been free to VIP subscribers, lifetime account holders and purchasable with LOTRO points by F2P players. However, these are far from normal circumstances. From March to May this year, LOTRO enjoyed a major renaissance as the lockdown brought players back to the game. SSG felt so confident in this surge in the playerbase that they made all previous updates available for free. However throughout June, July and August the game suffered major technical problems that lead to the majority of game servers being down for weeks. During that time many players took their business elsewhere or at the very least deferred subscribing until the technical issues were resolved. This left a major hole in SSG’s finances, hence the latest update miraculously became a chargeable “mini expansion”.
A month ago the new update was previewed on the Bullroarer test server and it became clear that it was just more of the same. IE Just another zone with multiple quest hubs. Essentially the same sort of material that SSG have been producing for the last few years. So if this was to be sold as a “mini expansion” then there would have to be some additional content included as well to justify selling it. Hence, the LOTRO community braced themselves as they awaited the pricing details for the War of Three Peaks, as Update 28 has been formally named. SSG usually sells three versions of an expansion. A Standard Edition, a Collector’s Edition and an Ultimate Fan Bundle. It should be noted there have been controversies in the past over previous legitimate expansions and their respective value for money. Oddly enough, SSG decided not to announce the price or exact content of all three editions until today when the “mini expansion” formally launched. However, marketing emails were sent out to some players so the pricing of the three editions became known by midday.
As you can see, the pricing for this mini expansion” is broadly comparable to the previous full expansion Minas Morgul. Considering that War of Three Peaks is just the size of a regular content update, the prices are exorbitant. The Standard Edition is the only one that I will even consider buying as there are insufficient extras in the other two versions to justify their cost. There has already been a degree of “pushback” over on the official LOTRO forums as players voice their displeasure at the pricing and the entire way this situation has been handled. I suspect that if the outcry is big enough, you may find SSG adding additional content to the Collector’s Edition and Ultimate Fan Bundle to try and redress the balance. But there are wider issues here beyond the mere price of this “mini expansion”. Are we about to see a major restructuring of the games business model? If so, is this change in policy down to SSG or their publisher (and potentially owners) Daybreak Game Company?
Charging all LOTRO players for future content updates may well become the “new normal”. Up until now, content updates have been free to subscribers and lifetime account holders. F2P players would purchase Quest Packs for new zones. However this may not have proven especially profitable. When I play LOTRO I subscribe a month at a time. The monthly fee is £9. Quest Packs cost on average 795 LOTRO points (approximately £8). During the course of a month I could play through two or three zones, making a subscription a lot more economical than buying all the respective Quest Packs. Furthermore, lifetime account holders have always received (up to now) access to all new content updates free of charge, so SSG has never made any revenue of this type from this section of the LOTRO community. It has often been argued that lifetime accounts for LOTRO were sold too prolifically during the game’s early years and as a result there is a large percentage of players that do not have to spend any money except for major expansions. If these current practises cease and everyone who plays has to buy new content three times a year then there is scope for SSG to increase their revenue.
However, if the sale of all new content became mandatory, it would invalidate the need for a monthly subscription. At present the only real advantage of subbing is free access to new content and the following additional services. Mailbox Field Access. Custom character portrait frame. Access All Character Trait Slots. Daily +100% XP*. 500 LOTRO Points per month. Free weekly Gold Hobbit Present.Access All Quest Packs and Skirmishes*. Access All Monster Classes. Many of these could be sold individually via the LOTRO store or bundled into a “starter pack” or something similar. The stipend of LOTRO points is a nice bonus and one that I enjoy but it is totally dependent on a subscription. It therefore isn’t really “free” but more of a quid pro quo. It should be noted that the MMORPG Star Trek Online removed subscriptions as of Spring 2018. Many of the benefits that came with subbing to that game simply became one off purchases.
All things considered, perhaps the release of War of Three Peaks as a “mini expansion” is more than just a short term fiscal adjustment, designed to fill a shortfall in the quarterly balance sheet. It may be part of a complete recalibration of the business model for LOTRO and a way to ensure that all players pay equally for the new future content that comes to the game. If that is the case then SSG needs to ensure that all updates meet a high standard. The LOTRO community is very supportive of the game and has more than its share of “whales” who buy cosmetic items prodigiously. However, potential changes such as these indeed to be implemented carefully and require adept community relations, marketing and PR to effectively sell them to the players. Skills that SSG are not renown for. It will be interesting to see how things pan out in the weeks to come. Firstly with the immediate reception of the new “mini expansion” and its respective value for money. Secondly, whether SSG formally announce a revision of the game’s business model. All of which could be a turning point for LOTRO but whether for good or ill remains to be seen.
LOTRO: Even More Community Management Problems
Video games are a somewhat unique consumer product, in so far that we, the customers, broadly seem to have a far more personal relationship with them compared to other recreational activities. For example, I subscribed to several online streaming services that produce TV and film content. However, I never worry about how well their business model is performing, nor do I particularly concern myself with their public relations image. I simply “pay and consume” and as long as I have no technical problems that impede my access, then that is the extent of my relationship with them. I also enjoy Hendrick’s Gin but I don’t worry about the manufacturer, William Grant & Sons. But for some reason, my relationship with video games is different. I am far more au fait with the activities of both the developers and publishers, as well as their overall corporate standing. I suppose it’s because video games are an interactive activity and that make things more personal.
Video games are a somewhat unique consumer product, in so far that we, the customers, broadly seem to have a far more personal relationship with them compared to other recreational activities. For example, I subscribed to several online streaming services that produce TV and film content. However, I never worry about how well their business model is performing, nor do I particularly concern myself with their public relations image. I simply “pay and consume” and as long as I have no technical problems that impede my access, then that is the extent of my relationship with them. I also enjoy Hendrick’s Gin but I don’t worry about the manufacturer, William Grant & Sons. But for some reason, my relationship with video games is different. I am far more au fait with the activities of both the developers and publishers, as well as their overall corporate standing. I suppose it’s because video games are an interactive activity and that make things more personal.
Hence, as a long time player and supporter of the MMORPG The Lord of the Rings Online I worry about the games long term future. It can be cogently argued (and I have done so myself in the past many times) that it is pointless adopting such a stance but I think this ultimately is just a foible of the human condition. It is in our nature to form communities around the things we love irrespective of whether such communities genuinely have any impact and traction. So bearing this in mind, I think that LOTRO is at a crossroads and that a triumvirate of problems could coalesce and have a very negative impact. The first of these three are technical issues that stem from the fact that LOTRO is a 13 year old game. If a subscription game doesn’t run reliably and consistently then some players take their business elsewhere. The next problem is the business model and the way that Daybreak Game Company is squeezing too hard. Update 28 becoming a “mini expansion” is a succinct example of this. And finally there’s the community relations and communications. They’re poor and often conducted in a very peremptory tone.
There has been a conspicuous lack of information regarding The War of Three Peaks since the preview on the Bullroarer test server on 23rd September. I don’t think the player base was especially impressed with what is essentially just another content update. However, SSG recently stated that the “mini expansion” would be coming in the next week or so. But when asked for further details community manager Jerry Snook stated that SSG would not reveal details of the three different versions of the new content update until the day of its release. If this were any other developer I would’ve been surprised by such a response but after years of such indifferences from SSG, I simply shrugged. They’ve always been shocking at marketing their own content. In recent years, teaser videos have always been hastily produced and hardly make the new content look exciting. Information has always been confined to the forums and never shouted from the rooftops. So the fact that SSG feels disinclined to market The War of Three Peaks is frankly par for the course. I used to think they were just bad at this stuff. I now think they just take their customers for granted.
In the past decade there have been several occasions where the future of LOTRO has appeared to be in doubt. Whether this was the case or not is another matter. However, due to the lack of communication that habitually blights this games community management, we’ve worried about license renewals, corporate takeovers and server relocations over the game’s lifespan. Ultimately, LOTRO has survived and continues to so due to its devoted community. They love the game and its realisation of Middle-earth. The fact that there is no alternative is another major factor. Yet SSG seem to be oblivious to this and have basically given a key role that is supposed to act as a conduit between consumer and vendor to a very grumpy man who always gives the impression he’d much rather be doing something else. They need to fix this problem, along with the technical issues and the business model. God help them if The War of Three Peaks is a dog’s dinner. You can’t keep kicking your community indefinitely, because eventually it will turn on you and leave.